PayU and one of our global merchants will share insights into alternative payments, why they are important and how they work. These insights will cover traditional APMs like cash payments and bank transfers, but also talk about innovative payments such as credit at the point of purchase and loyalty points. The focus of this session will be on APMs in emerging markets, where these payment methods represent a significant share of all online transactions. Most people understand the concept of alternative payments, but this session will also show how they actually work and why some consumers prefer these payment methods.